Investor Resources

Mission Statement

To elevate the spa experience through advanced beauty services, holistic wellness solutions, and a supportive, family-friendly environment—rooted in modern luxury and community.

Target Market

Demographics:

• Women aged 25–65 in Houston, especially in The Heights, Memorial, Spring Branch, River Oaks, Montrose, Galleria, and Downtown.
  
  
• Moms seeking “me time” with child-friendly options.
  
  
• Wellness professionals seeking flexible, high-end rental suites.
  
  
• Health-conscious individuals curious about holistic living.
  
  

Psychographics:

• Prioritizes holistic health, clean beauty, and community-driven environments.
  
  
• Actively invests in self-care, personal growth, and wellness.
  
  
• Enjoys immersive experiences that foster connection and routine.
  
  
• Drawn to modern, refined aesthetics with functional purpose.
  
  

Core Services

Beauty & Aesthetics:

• Hair: cuts, color, extensions, styling, scalp spa
  
  
• Event makeup & hair, spray tanning
  
  
• Facials, dermaplaning, peels, PRP facials
  
  
• Cosmetic injectables: Botox, fillers, EmSculpt, Halo
  
  
• Teeth whitening
  
  

Wellness & Holistic:

• IV therapy, peptides, weight loss support
  
  
• Sound baths, energy healing, infrared sauna
  
  
• Community-focused healing events
  
  
• Rentable suites for massage therapists, estheticians, yoga instructors
  
  

Revenue Streams

1. Direct Services – Aesthetics, injectables, IVs, hair, makeup
   
   
2. Rental Income – Suites for licensed wellness professionals
   
   
3. Retail Sales – Skincare, wellness products, spa merchandise
   
   
4. Bar Revenue – Juices, smoothies, champagne, snacks
   
   
5. Events & Classes – Workshops, private group sessions
   
   
6. Memberships – Monthly beauty/wellness passes or VIP tiers
   
   

Location Consideration

841 Yale St, Houston, TX 77007

Prime for foot traffic, community energy, and aesthetic appeal.

🔢 Financial Forecast Assumptions

🪑 Chair Rental & Services

• 8 service chairs total, all expected to be utilized each month.
  
  
• Each chair generates $2,500/month in revenue from services like injectables, facials, hair, etc.
  
  
• • Assumes 50% utilization at $100–$150 average ticket size per appointment.
    
    
• Chair revenue is considered stable year-round, with seasonal uplifts applied during peak months.
  
  

📆 Seasonal Multipliers

Applied to total chair revenue to reflect demand spikes:

• May (Pre-summer): +20%
  
  
• June (Wedding season): +30%
  
  
• November (BFCM): +50%
  
  
• December (Holiday Glow Up): +40%
  
  

💰 Event Revenue

• Based on projected activations/pop-ups with photo setups, wedding parties, influencer collabs:
  
  
• • June: $7,000 (wedding season)
    
    
  • September: $5,000 (fall relaunch / back-to-school reset)
    
    
  • November: $8,000 (Black Friday Cyber Monday events)
    
    

👥 Influencer Marketing

• Monthly influencer budget: $1,000/month, split between:
  
  
• • Lauren (Hair & Bridal)
    
    
  • Chelsea (Skincare)
    
    
  • Blair (Injectables)
    
    
• Influencers are assumed to drive non-linear traffic boosts but not directly tied to tracked conversions.
  
  

⚙️ Misc Operational Costs

• Base operations cost is fixed at $2,000/month, covering:
  
  
• • Utilities
    
    
  • Supplies
    
    
  • Admin/payroll
    
    
  • Booking software, CRM, etc.
    
    
• Scaled partially per service type for internal analysis.
  
  

📦 Revenue Segmentation

• Chair revenue is distributed as follows:
  
  
• • 20% Injectables (Blair)
    
    
  • 20% Hair & Bridal (Lauren)
    
    
  • 20% Skincare (Chelsea)
    
    
  • 15% Marketing Funnels (Oscar)
    
    
  • 15% eComm Branding (Oscar)
    
    
  • 10% Financial Strategy (Stephan)
    
    

👩‍⚕️ Demographic Match

• Each service line aligns with a psychographic persona:
  
  
• • Injectables → Image-conscious women 25–45 in River Oaks, The Heights
    
    
  • Hair/Bridal → Brides, event-goers, photoshoot clientele
    
    
  • Skincare → Wellness professionals, moms, Montrose crowd
    
    
  • Marketing/POS → Supports retention and up/cross-sells
    
    
  • Branding → Product retail + online expansion
    
    
  • Creative Finance → Internal optimization only
    
    

🏢 Rent Estimate for High-End Luxury Med Spa (Houston)

⚙️ Assumption:

• Location: The Heights, River Oaks, Galleria, or Montrose (affluent zip codes)
• Square Footage: ~2,500–3,500 sq ft for full-service spa (injections, hair, facials, events, sauna, juice bar, storage)
• Build Quality: High-end, commercial zoning, elegant finishes, ADA compliant

Let’s assume $8,000/month for conservative forecasting.

🛠️ Initial Setup Costs (One-Time)

Let’s lock in $100,000 as a midpoint.